About Us
Established in 2006-2007, we are a leading manufacturer of hot-rolled steel products, including TMT/rebars, flat/round bars, serrated plates, and welded wire mesh. Our fully automated plant operates 24/7 with over five production lines, supported by a dedicated team of over 400 employees.
Our Commitment
We are deeply committed to lean, green manufacturing, prioritizing high recycling rates, low CO₂ emissions, and resource-efficient processes. This dedication to sustainability aligns with Qatar's overarching sustainability goals and our mission to support construction and renewable infrastructure in Qatar and the wider MENA region.
Technology and Quality
Leveraging predictive maintenance and advanced energy and water optimization techniques, we ensure the highest standards of production. Our products adhere to international benchmarks and comply with stringent Quality Control System (QCS) regulations, guaranteeing superior quality and reliability.
Our Culture and Leadership
We foster an employee-first culture with a strong emphasis on health and safety. Our commitment to our team was evident during the COVID-19 pandemic, where we successfully retained all staff. The company is proudly led by CEO Jayakumar Nadar and Chairman Abdullah Jaber.
Our Core Values
The principles that guide everything we do and define who we are as a company.
Integrity
Conducting business with honesty, transparency, and ethical practices in all our dealings.
Excellence
Striving for the highest standards in service quality and operational efficiency.
Innovation
Embracing new technologies and methods to improve our services and customer experience.
Partnership
Building long-term relationships based on mutual trust, respect, and shared success.
Our Impact
Numbers that reflect our commitment to excellence and global reach.
Trusted expertise in global trade
Global reach and partnerships
Businesses we've helped succeed
Delivered worldwide